BR Danmark represents a comprehensive retail branding revolution, delivering a cohesive and dynamic visual identity that transcends traditional retail boundaries. This project focused on creating vibrant and family-friendly branding that resonates across all touchpoints.
Creating a welcoming and accessible visual experience that appeals to families while maintaining professional retail standards.
Developing a bold and energetic color palette that captures attention and embodies excitement across all brand applications.
Establishing a comprehensive design system that ensures consistency and brand recognition across packaging and visual identity.